Ontario-based online sportsbook and iGaming operator NorthStar Gaming announced a new partnership with BettorView on Nov. 29. The deal expands NorthStar’s reach across Canada by positioning the brand in restaurants and bars across Ontario.
NorthStar officials say the partnership provides the company with opportunities to further expand player acquisition for sports wagering and online casino gaming “in a frictionless and convenient manner.”
“Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base, while also increasing brand awareness amongst priority audiences,” NorthStar CEO Michael Moskowitz said. “The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment.”
NorthStar becomes BettorView’s first Canadian iGaming partner and aims to build brand awareness, drive consumer engagement, and strengthen its presence in both restaurant and bar environments, where visitors may be checking out sports while eating or drinking a cocktail.
BettorView features a proprietary plug-and-play service offering guests sports betting content and is available at hundreds of venues through its patented technology.
The company was founded in 2018 in Las Vegas, and optimizes and customizes the consumer experience to ensure guests receive the most relevant sports and wagering information. The agreement with NorthStar offers BettorView’s first move into the Canadian gaming market.
“NorthStar is the ideal partner for us to initiate our entry into Canada with our technology,” BettorView CEO Javier Vargas said. “Our technology allows our gaming and venue partners to customize and localize content so that it fully resonates for sports fans, while also educating them on sports betting and responsible gambling in general.
“As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans, and we’re proud to partner with them.”
Since the province completely regulated the online gaming market in April 2021, numerous operators have entered the market and have gotten creative in reaching players. This is the second deal of this type announced in November. Earlier in the month, Canadian digital sportsbook and casino brand Sports Interaction announced a similar agreement with the St. Louis Bar & Grill chain, which boasts 76 locations across Canada and serves signature chicken wings and numerous beer options.
